Posted on August 12, 2013
As reported previously (see November 21, 2012 article “Glacial Multimedia’s Collaboration with Google Trusted Photographers to provide Google Virtual Tours”), Glacial has partnered with Google Trusted Photographers to provide Google Virtual Tours. The premise is simple – Google extends their “Street View” from the street and directly into the interior of a business providing a […]
Read MorePosted on August 9, 2013
By Michael Dobkowski & Onur Birsen Organic Search Engine Optimization (SEO) is the science of making adjustments and modifications to a website in order to make the site rank higher for particular search terms on specific search engines with the ultimate purpose of increasing traffic to the website. SEO combines programming with logic and business […]
Read MorePosted on August 2, 2013
The following is a discussion between Darryl Quinlan, Local Search Manager at Glacial Multimedia, and Search Engine Land, an online hub for news about search engine marketing, optimization and more. The article focuses on the importance of communicating and planning strategies and goals with new clients. Read the entire Search Engine Land article with Darryl […]
Read MorePosted on July 31, 2013
What is social SEO? We have been hearing for the last year or so that social media factors and other off-page elements will be affecting SEO. At first, I was initially skeptical that search engines would place any amount of weight to social media factors, but after several experiences with websites doing very well with […]
Read MorePosted on July 23, 2013
Glacial Multimedia will be exhibiting at the AAO Annual Meeting coming up this November from the 16th through the 19th. This year’s meeting will be held at the Ernest N. Morial Convention Center in New Orleans. Glacial’s Barbara Baxley has been staying on task planning all of the behind-the-scenes details for travel accommodations and other […]
Read MorePosted on July 8, 2013
The rumors are true, it is happening, in fact, it’s happened. Welcome to the wonderful world of Google where change is the norm and the rest of us scramble to adapt. Recently ranking in Local Search has become a tad bit more complicated with Google’s roll out of the new Places Dashboard. Google has narrowed […]
Read MorePosted on May 29, 2013
Linking is a great way to improve traffic to your website. Something to consider might be to seek out local organizations, media companies, or manufacturers that you have a relationship with and get them to link back to your website. You could use some of the link code examples attached to help you get started. […]
Read MorePosted on April 22, 2013
A new study by Syncapse, a social media marketing firm, has confirmed that a Facebook fan is worth approximately $174 to a brand, which is up 28% since 2010. The survey, based on data collected from more than 2,000 U.S. panelists in late January and early February, compared Facebook fans with non-fans and their corresponding […]
Read MorePosted on April 11, 2013
For the 12th consecutive year, Glacial Multimedia Inc. will be exhibiting at the ASCRS (American Society of Cataract and Refractive Surgery). If you are going to ASCRS, please make plans to stop by the Glacial Multimedia booth #2641. Related events for this symposium include AMO University event on Friday, April 19th that Glacial Multimedia Inc. […]
Read MorePosted on March 29, 2013
When thinking about how to describe the world today, one word generally comes to mind: connected. Technology and social media have played a vital role in keeping us all connected. One such social media platform that has seen substantial growth is Facebook. These days everyone is engaging in marketing their business on Facebook. it is […]
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