Mastering the 3 C’s for Medical Marketing – From Organic SEO to AI Driven GEO

Posted on August 22, 2025

In today’s fast-moving digital climate, medical clinics must navigate a drastically shifting landscape in online visibility. Traditional SEO, which is focused on optimizing websites for search engines, remains foundational. Yet, the emergence of AI-driven generative engines like ChatGPT, Gemini, and Perplexity is transforming how patients discover healthcare providers. These aren’t just search tools, they’re intelligent […]

How Smart Paid Ad Strategies Drive Predictable Ophthalmology Patient Growth

Posted on June 29, 2025

Despite investing thousands of dollars in advertising each month, many ophthalmology practices watch their patient acquisition costs rise while new patient volume remains stagnant. Meanwhile, some eye care practices consistently generate predictable patient growth from the same advertising platforms. The key difference lies in how these successful practices approach vision-concerned patients, who require fundamentally different […]

Unlocking the Power of Social Media Video for Medical Practices

Posted on April 22, 2025

Why Social Media Video Matters More Than Ever Video dominates today’s social media algorithms, with platforms like Instagram, TikTok, Facebook, and YouTube all favoring motion over static posts. The data shows that video content drives higher engagement, broader reach, and better conversion rates than static images and text-based posts alone. For medical practices, this shift […]

Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Posted on December 16, 2024

Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]

Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel

Posted on November 11, 2024

Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth. “Our cataract surgery and LASIK marketing strategies just aren’t working […]

21 Healthcare Website Design Examples, Tips & Techniques

Posted on May 29, 2023

Healthcare website design is critical for medical organizations looking to compete in today’s digital landscape. For doctors and providers of all types, your website design allows you to better communicate your services, increase visibility online, and turn more visitors into patients. This requires combining attractive visuals, user-friendly interfaces, and valuable content like media and informative […]

Healthcare Website Design - Best Practice Examples