Posted on May 9, 2012
Glacial Multimedia Inc. and William Lipham Embark on New Website Dedicated to Cosmetic Eye Surgery and Aesthetic Enhancements for better patient education
There is a growing demand based on search query totals for eyelid surgery and blepharoplasty. In addition to oculoplastic surgery, many eye care patients are trying to find reliable solutions for dermal fillers. With the rise of BOTOX®, Juvaderm®, Restylane® and other dermal fillers we are excited about the opportunity to provide a medically supervised solution for patients needing to know best practices.
William Lipham, MD, in conjunction with Glacial Multimedia Inc. have started the design process for a new website dedicated to these causes. The website will be patient friendly, and offer clear, cut solutions to aesthetic issues that many patients discuss. We are excited to assist with a website project dedicated to a new and emerging area in ophthalmology and are honored to be working with one of nations most recognized oculoplastic surgeons, states Karen Rogers, director of Client Services at Glacial Multimedia Inc. Our project is spearheaded by 2 website development veterans involving Karen Rogers formally of Maine Eye Center and Katherine Gifford, Client Services at Glacial Multimedia Inc.
The website will have easy to use categories hand picked by Dr. William Lipham. Some of these categories include:
- Non Surgical
- Cosmetic Surgery
- Medical Surgery
- Skin Care
This new oculoplastic website will also feature a robust before and after gallery containing a wide spectrum of the oculoplastic eye surgery work that Dr. William Lipham has performed.
A Media Center involving expert videos of Dr. William Lipham and patients is slated to appear on this website. The idea is that we want to hear the real stories of the benefits and any things to be aware of when seeking these types of cosmetic procedures. “We believe that video will be an important engagement object in the future for website search engine positioning and want to be sure that Dr. Lipham’s website uses engagement objects for both SEO and for telling the story of how dramatic these life enhancing procedures can be. We want people see how many people have uplifted spirits and a renewed confidence in themselves.”
Eye plastic surgery is also known as oculoplastic surgery. Oculoplastic surgery is plastic surgery as it pertains to the area around the eye. The eyelids and surrounding areas are extremely delicate and complex structures that are vital to the preservation of sight and are important features of a normal facial appearance.
Oculoplastic surgeons are uniquely qualified to perform this delicate surgery and to provide care to the eye itself. Dr. William Lipham performs surgery that specifically deals with the orbit (eye socket), eyelids, tear ducts, and the face.
Oculoplastic procedures can include:
- Blepharoplasty – eye lift surgery to eliminate excess skin and bags
- Ptosis repair – correction of drooping eyelids
- Entropion repair – correction of eyelids that turn inwards
- Ectropion repair – correction of eyelids that turn outwards
- Eyelid retraction repair – correction of eyelids that are pulled away from the eye
- Trichiasis correction (electrohyfrection, cryotherapy, surgery) – eyelashes that are directed towards the eyeball
- Anatomical tearing problems (punctual stenosis, cannalicular obstruction, nasolacrimal duct obstruction)
- Orbital floor fracture repair
- Eyelid lesion removal/biopsy
- Eyelid reconstruction following trauma or surgery
- Eyelid weight implantation
- Tarsorraphy (botox, temporary, permanent)
- Orbital tumor removal
- Enucleation – removal of the eye
- Evisceration – removal of the contents of the eye
- Correction of exposed orbital implant
- Fractionated Laser Skin Resurfacing – gives the skin a healthier, refreshed, tighter appearance
What is an Oculoplastic Surgeon?
An oculoplastic surgeon is an ophthalmologist (medical doctor and eye surgeon) who has completed additional advanced training in plastic surgery as it relates to the eyes and surrounding structures. The specialty of oculoplastics combines the meticulous detailed microsurgical techniques of ophthalmology with the aesthetic understanding of plastic surgery.
Dr. William Lipham, a board-certified fellow of the American Board of Ophthalmology, specializes in ophthalmic plastic and reconstructive surgery at Minnesota Eye Consultants. His expertise encompasses surgery of the eyelids, tear drainage system and orbit. In addition to managing complex medical and surgical cases, he also provides a broad array of facial rejuvenation services, including cosmetic eyelid surgery, laser skin resurfacing, small-incision endoscopic forehead lifts, as well as Botox and Dermal filler injections for wrinkle reduction.