Posted on March 29, 2013
How To Gather more Followers By Utilizing a Facebook Likes Campaign
When thinking about how to describe the world today, one word generally comes to mind: connected. Technology and social media have played a vital role in keeping us all connected. One such social media platform that has seen substantial growth is Facebook. These days everyone is engaging in marketing their business on Facebook. it is a great tool for businesses to build brand awareness, practice reputation management and engage with customers.
It simply isn’t enough to just create a Facebook page for your business, you must also maintain its content and make sure there is an audience interested in interacting with your posts. Increasing your Facebook page’s Likes should be one of your top priorities. The more Likes you have, the greater the reach of your offers and messages. That’s where a Facebook Like Campaign comes in. Here at Glacial Multimedia we can help your business gather more fans and therefore more engagement with customers.
The easiest way for any business with a Facebook page to obtain more Likes is by placing a Facebook ad for their business. Facebook ads are inexpensive and have been found to elicit positive results by way of gaining more followers. Facebook ads are flexible in that they offer additional character length for ad descriptions as well as the ability to create custom images for the ad. Thanks to the targeted nature of Facebook advertising, online campaigns can reach target markets for an affordable price. Facebook allows users to target an audience not only geographically, but through key words as well. These key words are established by Facebook users when they set up their personal Facebook accounts that state what their interests are and then allow advertisers to hone in on a specific target audience by searching these words when creating an ad. Facebook ads are also a great way to reach beyond the people who already Like your page by placing them where your ideal demographic hangs out. By facilitating multiple views, your Facebook ad has a better chance of getting noticed or having a positive effect. Since most Facebook users visit the site several times a day, your ad has the potential of being seen several times a day. Facebook ads also let you choose between PPC (pay per click) or CPM (impression) pay structures, which means advertisers can purchase ad space on a click-based or impression-based fee structure. This allows you to tailor your campaign based on budget and other preferences.
Another great way to build your audience on Facebook is by running a contest on the Facebook page itself. With a little creativity and a bunch of promotion (see: Facebook ads, radio ads, e-mail blasts, etc.) a Facebook contest can not only up your Likes, but can provide you with valuable insight into your customer base and give you something to post about on a regular basis. Facebook explicitly requires that businesses run Facebook contests on a third-party application. Here are Glacial Multimedia we have a fully integrated software platform designed to make running various campaigns, whether it be a photo-based contest, an essay contest, or a sweepstakes, extremely easy and effective. In addition to increasing the number of people who interact with your Facebook page, a contest also provides a way to deepen the connection with your fans as well, especially if your contest involves some sort of emotional aspect such as users uploading photos or essays in order to enter the contest. User-generated content, such a photos and essays tap into the human drive to compete. Another great thing about user-generated content in contests is that once a user has uploaded their personal content they become personally invested in your brand and will be more apt to share the contest with their friends further exposing your page to a much larger audience.