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company Blog

stuff we learn about and want to share with you

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Glacial Blog

Premium Lens Bootcamp - Chicago, IL

Created on: Monday, November 02, 2009

The Premium Lens Bootcamp hosted by practice development consultant, Yvonne Martin took place last Friday at the Crown Plaza, near O'Hare airport. The Bootcamp was well attended by practice level techs, administrators, marketing directors, manufacturing companies, sales representative and clinica...

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Eye Surgeons Associates Announces LASIK Contest Winner and Sets NEW Contest System Record

Created on: Tuesday, October 13, 2009

Congratulations to Andi Van Winkle of Davenport, IA she won a FREE LASIK in our Gift of Sight Contest for her “Call 911…my eyes need help!” essay. She was chosen from 216 essays based on number of votes and our judges input. She will receive LASIK surgery with Dr. Richard Phinn...

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Aesthetics 360's Christine Lapointe and Laura Jackson Visit Glacial Multimedia

Created on: Sunday, September 20, 2009

It was a great honor to have the founders of Aesthetics 360 visit the Glacial Multimedia Inc. office in Portland, Maine. Glacial will be working closely with Aesthetics 360 on various projects pertaining to practice development and marketing support. Christine Lapointe and Laura Jackson formerly ...

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Glacial Multimedia Inc. Attends LASIK Marketing conference in Dallas Texas Presented by Fast Track Marketing

Created on: Monday, August 17, 2009

Aug 9-14, 2009 Michael Dobkowski of Glacial Multimedia Inc attended the Fast Track Marketing meeting this past week in Dallas, TX. The main focus of the meeting was training of LASIK sales coordinators. Overall the content of the course was excellent and the role playing games often humorous at ...

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How SEO Companies Mess Up Great Ophthalmology and LASIK Website Designs

Created on: Saturday, August 01, 2009

One of the most under-rated components of an eye care website these days is the actual design. Nowadays, you have the yellow pages saying they do optimization and search engine marketing. You also have paid search companies not using the word SEO correctly and just doing simple SEM. We thought it...

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Web 2.0 ophthalmology website

Created on: Monday, April 20, 2009

Eye Health Northwest & Glacial Multimedia Prepare for WEB 2.0 and where differentiation meets the demographic on the Internet. See site HERE - Eye Health Northwest and Glacial Multimedia Inc have teamed up to create a one of a kind website for comprehensive ophth...

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How To Create A Productive LASIK Contest that Generates Leads

Created on: Monday, January 26, 2009

LASIK Marketing Series Volume 1 – January 24, 2009 How To Create A Productive LASIK Contest that Generates Leads Creating interactive contests has been a new method of getting a large quantity of eye surgery leads. This marketing concept has been thoroughly tested by ophthalmology pract...

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Glacial Multimedia - January 2009 Newsletter

Created on: Monday, January 12, 2009

Glacial Multimedia Inc. The More Intelligent Approach to SEO. January, 2009 Newsletter We hope that everyone has a chance to read through this information. Most of this information is critical to understanding the work that goes into our search engine optimization. We have just concluded t...

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Developing NEW websites

Created on: Monday, January 12, 2009

Developing Brand New Ophthalmology Websites As It Pertains to SEO. Navigating The NEW Website Obstacles on your Search Engine Campaign. Website development in the field of ophthalmology has seen a dramatic rise in importance over the last several years simply because more people are researchi...

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Chesapeake Eye & Laser Center Launches Beautiful Eyes Contest

Created on: Tuesday, May 27, 2008

In conjunction with MIX 106.5, Jack FM and Glacial Multimedia, Chesapeake Eye & Laser Center has officially launched a beautiful eyes contest. Practice Administrator Michael Dunn and Marketing Director, Anna Nardone have created a contest getting great attention in their region. The beautiful...

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