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company Blog

stuff we learn about and want to share with you

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Glacial Blog

How SEO Companies Mess Up Great Ophthalmology and LASIK Website Designs

Created on: Saturday, August 01, 2009

One of the most under-rated components of an eye care website these days is the actual design. Nowadays, you have the yellow pages saying they do optimization and search engine marketing. You also have paid search companies not using the word SEO correctly and just doing simple SEM. We thought it...

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Web 2.0 ophthalmology website

Created on: Monday, April 20, 2009

Eye Health Northwest & Glacial Multimedia Prepare for WEB 2.0 and where differentiation meets the demographic on the Internet. See site HERE - Eye Health Northwest and Glacial Multimedia Inc have teamed up to create a one of a kind website for comprehensive ophth...

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How To Create A Productive LASIK Contest that Generates Leads

Created on: Monday, January 26, 2009

LASIK Marketing Series Volume 1 – January 24, 2009 How To Create A Productive LASIK Contest that Generates Leads Creating interactive contests has been a new method of getting a large quantity of eye surgery leads. This marketing concept has been thoroughly tested by ophthalmology pract...

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Glacial Multimedia - January 2009 Newsletter

Created on: Monday, January 12, 2009

Glacial Multimedia Inc. The More Intelligent Approach to SEO. January, 2009 Newsletter We hope that everyone has a chance to read through this information. Most of this information is critical to understanding the work that goes into our search engine optimization. We have just concluded t...

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Developing NEW websites

Created on: Monday, January 12, 2009

Developing Brand New Ophthalmology Websites As It Pertains to SEO. Navigating The NEW Website Obstacles on your Search Engine Campaign. Website development in the field of ophthalmology has seen a dramatic rise in importance over the last several years simply because more people are researchi...

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Chesapeake Eye & Laser Center Launches Beautiful Eyes Contest

Created on: Tuesday, May 27, 2008

In conjunction with MIX 106.5, Jack FM and Glacial Multimedia, Chesapeake Eye & Laser Center has officially launched a beautiful eyes contest. Practice Administrator Michael Dunn and Marketing Director, Anna Nardone have created a contest getting great attention in their region. The beautiful...

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Glacial Multimedia Attends EyeMaginations User Conference

Created on: Thursday, May 15, 2008

Baltimore, Maryland, May 8-10 The first annual EyeMaginations user meeting was extremely informational and motivational for our company. It is always great to see how a really good company puts action into play for better customer satisfaction. This is software that does require a significant ...

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Glacial Client receives $100 Discount and 2 Comp Passes for LASIK Marketing Workshop

Created on: Tuesday, February 26, 2008

Increase Your LASIK Patient Flow in 2 Days! That's right, you'll be shown the principles and techniques that are helping small and medium sized LASIK practices increase their patient flow even as the economy slows down. In this unique 2 day workshop, you'll roll up your sleeves and create powerfu...

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The importance of not losing LASIK calls

Created on: Wednesday, January 23, 2008

Many practices struggle with incoming calls and the handling of these calls. Many calls get dropped or often reach a voice mail recording. Several practices has asked me how to solve this problem. Although each practice is unique I have recently heard about a program launched by Opticall that may...

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Interactive Refractive Launches New Website Look

Created on: Wednesday, January 16, 2008

InteractiveRefactive.COM has just released a new version of the website with a brand new LOOK and feel. In case you are unfamiliar with this website, IR is a collaborative of refractive marketing people exchanging ideas related to legitimate, and ASCRS approved marketing techniques. This group te...

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