The Newly-Approved SMILE Procedure: Does LASIK Have a Rival?

Posted on December 22, 2016

In September of 2016, the VisuMax® Small Incision Lenticule Extraction procedure (SMILE) from Zeiss was approved in the United States. The SMILE procedure is thought by many to be an upcoming rival to LASIK surgery. While, yes, there are many similarities, some aren’t so quick to admit that LASIK may be in for some competition. […]

4 Ways Your Outdated Website May Be Hurting Your Business

Posted on December 7, 2016

Your practices’s website is the one tool that will work for your business 24 hours a day, every day of the year. Your website can act as a salesperson, a content marketer, customer support, and a coordinator. A well-designed medical website engages users, generates conversions and lets visitors know that your business commands respect. Then, […]

4 Ways Your Outdated Website May Be Hurting Your Business

Engagement Objects: How to Keep Potential Leads on Your Site

Posted on December 6, 2016

In the world of digital marketing, it’s not enough to just have a modern and gorgeous site. At a minimum, your site should be responsive on all devices, and easy to navigate. But when you get past the basics, it’s time to engage! What does it mean to engage people on your website? It means […]

Top 5 Reputation Management Tips

Posted on December 2, 2016

Think maintaining a decent online reputation is a daunting task? It’s not. Let us help break it down for you. There are a million and one things a practice can do when it comes to managing your reputation. From having friendly office staff to providing a clean and open waiting area to following up with […]