4 Reasons You Should Be Paying Close Attention to Content MarketingIn the internet marketing industry, it’s easy to get lost in the constant stream of buzzwords and fads. We know as well as anyone that marketing fads come and go. It’s up to us to decipher which of these marketing trends is here to stay, and which will be forgotten about in a couple months. That said, we firmly believe that content marketing is a “fad” that won’t be going away anytime soon. Chances are you’ve already heard of content marketing. If you haven’t, or if you still don’t get what exactly it is, don’t worry. Let’s start off with the basics: what is content marketing?
What is Content Marketing?With several different definitions of content marketing floating around, it can be hard to focus in on what exactly it is. You’re definitely not alone – content marketing is still not completely understood, even by a good portion of internet marketers. In our opinion, the best definition of content marketing comes from the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”Content marketing uses blog posts, podcasts, videos, eBooks, infographics and social media posts as a vehicle. Any content put out by your practice can be considered a part of content marketing. So, from this definition we get the “what”, “how” and “why” of content marketing. Now let’s discuss why you should be paying close attention to it!