Posted on March 8, 2017

5 Reasons You Should Be Attending Vision Expo 2017

5 Reasons You Should Attend Vision Expo 2017

Education. Fashion. Innovation. The International Vision Expo & Conference promises all of this and more. As an optometrist, chances are you know all about the 2017 Vision Expo in New York. If you don’t, you should!

In the optometry industry you have two options: keep up with the trends, or fizzle out. This is your chance to meet with thousands of like-minded professional from all facets of the optical industry. From March 30 to April 2, you’ll meet with industry leaders for educational lectures, updates on fashion trends, innovative technology and more.

Here are five ways this year’s Vision Expo will keep you on top of all things optical!


What’s better than getting inside knowledge and tips straight from the mouths of industry leaders? Getting it for free (or at most for the price of admission!) You can attend as many or as little of these courses as you see fit. These educational courses will focus on hot topics such as retail track, blue light, dispensing essentials and much more. 28 hours of free optical education? You don’t want to miss it.


Google and a Premier Partner – Marketing4ECPs – are teaming up to deliver free 20-minute learning sessions centered around search engine marketing (SEM). SEM is an essential tool when trying to attract new patients. If you are looking to build a solid digital strategy to grow your practice, this is a must see.


At the 2017 Vision Expo in NYC, you will get a first-hand look at the latest in optical fashion and technology. Build your inventory. Take stock of what your patients want, and create an experience that will keep them coming back for more!


During these short, intimate gatherings, you will get a chance to speak and network with your peers. You will learn about fashion forward trends and designs, right on the Show floor. What’s more? These quick, fun events are free!


During your time at the 2017 Vision Expo, you will discover new vendors, solutions, and products. These custom recommendations will be tailored to your based on your interests selected during the registration process. This can help you immensely when choosing which vendors you want to spend time with.

Being a part of your community is important – especially when it evolves so quickly. Attending the Vision Expo makes you a part of a large global community. Optometry lovers from around the world will be attending the 2017 Vision Expo – will you?