Top 5 Non-Negotiables for Ophthalmology Websites

Posted on August 26, 2020

Does your ophthalmology website feel old and outdated? Has it seen better days but you’re not really sure what’s wrong with it? There’s plenty that goes into making a website great but there are a few key pieces that can make your medical website stand out from the crowd. Keep reading for the top 5 […]

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Top 5 Non-Negotiables for Ophthalmology Websites in 2022

Do’s and Don’ts of Marketing Post COVID-19

Posted on June 1, 2020

As more and more states begin to slowly open up, your practice may be wondering how to tackle marketing post-COVID. After all, there’s not a one size fits all guide for how to make your patients feel reassured and ready to come back to your practice. But if you’re looking for some ideas, keep reading […]

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4 Webinar Platforms To Try While Your Practice Is Social Distancing

Posted on April 1, 2020

The COVID outbreak has put a damper on the healthcare industry making it very difficult to continue with elective marketing and continuing education courses. The good news is that there are a lot of webinar platforms that can help! Hosting a live webinar can be challenging so we’ve started the process for you by outlining […]

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Can Interior Design Be A Marketing Concept?

Posted on January 16, 2020

Interior design and marketing. These two concepts don’t exactly seem like they would go together, right? Being a digital marketer, I never really thought much about interior design. My awareness of interior design was mostly developed by watching the home shows on TV with my wife. Recently, I started to become aware of how important […]

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Work With Names, Not Ticket Numbers

Posted on October 22, 2018

Ever tried to contact a company and talk to 10 different people before you get where you need to? At Glacial Multimedia, we’re different. With our unique client management and specialties departments, we don’t put you through the ringer! Instead, you’ll work with names, not numbers here. Don’t believe us? Check out this behind the […]

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Why Should My Practice Care About Content Marketing?

Posted on September 17, 2018

Your practice is familiar with digital marketing by now. You know that more and more of your potential leads are tuning out radio ads, billboards, and blatant newspaper advertising. Maybe you’ve dipped your toe into the water with paid search, or you’ve considered taking your SEO to the next level. Whatever level your digital marketing […]

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Internet Marketing & Digital Branding For Cataract Patient Acquisition

Posted on May 16, 2018

For years people told me that marketing for cataract surgery would not work… I recently found myself on the lecture stage at the AAO meeting doing a presentation on a very interesting case study and realized that things have really changed so much in marketing cataract surgery. When I first started clients would always say […]

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