Posted on May 5, 2011
Stephen Slade MD Launches New Revolutionary Patient Education Website for Slade & Baker Vision
Dr. Stephen Slade, a world renowned ophthalmologist and a refractive surgery expert has recently completed work with Patient Education Concepts and Glacial Multimedia Inc. on a new website concept aimed at creating a better user experience and access to quality patient education.
Stephen Slade MD Pioneers Usage of AJAX Technology on Ophthalmology Websites
The use of new AJAX technology is one of the first main impactful items recognized on the homepage of this website. The homepage of the Stephen Slade MD website actually utilizes a double ajax module. The first AJAX module is geared to helping eye care patients find the most important information and contains large icons that direct patients into one of 5 main treatment areas. The second ajax module contains more text and contains details of Dr. Stephen
Slade’s credentials and success at the practice level. AJAX is a great new technology also referred to as j. query and contains vast benefits in today’s website compatibility world. AJAX renders completely fine on various mobile devices where flash does not including the iPhone, Blackberry and Android mobile devices. AJAX also has significant advantages relative to search engines and their ability to crawl unique text.
The Importance of Quality Content on Ophthalmology Websites
The website was custom developed by copywriting expert Robert Watson of Patient Education Concepts. You will find that all of this content is unique and interesting. Stephen Slade MD was the medical copywriting monitor on this to enable to most precise accuracy so that his patients can receive only the most accurate explanations to the vision correction procedures that they are seeking. “We hope to make our new website one of the best ophthalmology website experiences and we have employed the best writing and web development possible” says Dr. Slade.
Creating Minimalism in Design for Better User Engagement with Art Director Maxim Havlicek
Former Mark BBDO graphic designer and Glacial Multimedia Inc. Art Director Maxim Havlicek is an open book when it comes to design. He thoroughly enjoys a challenge and took on a special attitude to open his mind to new concepts in the creation of the new Stephen Slade, MD ophthalmology website. “This website had a minimal theme right from the start but it was a collaboration of Dr. Slade and the concepts of minimalism that really drove the look and feel of this website design. Since it was a slightly new concept we had some risk but fortunately the review have been positive.” The scrolling element on this website is drastically less than what you would normally see on an ophthalmology website, yet it contains a double ajax module as well as a minimal flash strip.
Video Education and Incorporation Throughout This Website
The video for new Stephen M. Slade, MD website was provided by Patient Education Concepts and is used throughout the website. Video on ophthalmology websites is gaining huge attention this year and will become a more important issue over the next year as universal search and regular HTML 5 video indexing start to play a role in lead generation.
The Importance of Ranking Well
Glacial Multimedia Inc. CTO and ophthalmology search engine optimization veteran, Onur Birsen has over 12 years of experience doing SEO in ophthalmology and personally worked on the main aspects of the search engine code related to this project.
It has been stated by various ophthalmology consultants that organic search positioning is one of the most important patient education and lead generation factors. Organic search typically generates organic clicks on over 80% of traffic. This means paid traffic is 20% penetration at best. Having a solid organic search presence is vital but various professionals still do not understand this aspect of search. With the vast majority of clicks occurring in this space, however, it is critical for companies to realize that competing, investing, monitoring, and measuring their natural search strategies are more important than ever.
The rewards to a business to compete in natural search have become real, and have become more than a footnote – they are now an important part of any online marketers online marketing plan.
Stephen Slade MD Accolades and Credentials
Dr Slade has been a major contributor to the field of ophthalmology and is considered to be a pioneer amongst his peers. In 1991, along with Stephen Brint MD, Dr. Slade performed the first LASIK in the United States. Later he performed the first Custom LASIK ablation based on topography in the United States and has remained on the cutting edge, having the first and longest experience with all laser LASIK, accommodating intraocular lenses for cataract surgery (crystalens) and implantable corneal contact lens.
In 2006 the American Academy of Ophthalmology and International Society of Refractive Surgery selected Dr. Slade for the 2007 Barraquer Award and Lecture, the top award in Refractive Surgery. His peers have selected him for inclusion in “Top Fifty Opinion Leaders,” “Top Texas Doctors,” “Best Doctors,” and “Best Doctors in America.” He has also received the Honor Award of the American Academy of Ophthalmology and is a regular presenter at medical meetings where he has received several “Best Speaker” awards and has twice won First Place at the American Society of Cataract and Refractive Surgery Film Festival. Dr. Slade is on several Editorial Boards including the Journal of Refractive Surgery, has produced many articles, book chapters, holds five patents or patents pending in the field and has authored five textbooks on refractive surgery.
Stephen Slde, MD has been featured in numerous news segments aired on CBS, ABC, NBC, UPI International and PBS as well as numerous national affiliate stations. Dr. Slade has also been quoted in the New York Times, The Wall Street Journal, and Newsweek. He was the featured surgeon on the Emmy Award-winning PBS documentary “20/10 by 2010?” narrated by Walter Cronkite.
Academic & Professional Affiliations
American Academy of Ophthalmology (AAO) – Fellow
American Society of Cataract and Refractive Surgery (ASCRS) – Fellow
American College of Surgeons (ACS) – Fellow
American College of Eye Surgeons (ACES)- Fellow
International Intraocular Implant Club (IIIC) – Member
International Society of Refractive Surgery (ISRS) – Member
Texas Ophthalmology Association (TOA) – Member
Houston Ophthalmology Society (HOS) – Member