Posted on September 19, 2014
Web Video – The New Standard
It seems like every article lately on Internet marketing involves some discussion on web video and how you should be using this to engage your customers. Glacial’s Michael Dobkowski agrees that most people would rather watch a video than have to read a page full of text. In fact, online video is gaining strength as a source for content on websites, social media sites and online branding mediums. Since online video is quickly becoming commonplace for information distribution, small businesses that lack this in their internet marketing strategy may lose potential business without this vital piece of customer engagement.
Here are a few facts:
1. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
2. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost tripled.
3. Let’s not forget that YouTube is the #2 search engine in the world. What is your practice presence on YouTube? Do you have a channel set up?
So why is it so challenging for businesses to get this done correctly?
Is video really possible for small medical practices without being cost prohibitive? Absolutely. Production costs have fallen significantly and camera prices have made a huge impact in recent years but that does not mean posting videos from your phone is appropriate for quality branding. Developing the right strategy for your web video presentation is key.
What videos should my practice consider developing for our website?
There are varying opinions on quality vs. quantity of video but having a set of high quality videos will certainly impact your ability to engage and convert clients. For any size practice, having a branded video library on the website is essential. This should involve testimonials, physician interviews and practice promotion. In terms of regular video work, an alternative publishing strategy could be the right fit. In this approach your social media and blog feeds could host a more informal video strategy to further engage your community.