Video SEO: Getting The Most Out Of Your Online Videos

Posted on September 25, 2014

Written by Onur Birsen. Why video? Research shows Google prefers videos to other search results. In addition, Google displays video results with a representative thumbnail image, drawing eyes significantly more than a simple text link would. Simply put, videos have a higher click through rate than their plain text counterparts. What is Video SEO? Video […]

Yelp Now Legally Allowed to Manipulate a Business Rating

Posted on September 23, 2014

Recently a landmark decision was handed down by the United States Court of Appeals for the Ninth Circuit. The case was a class action lawsuit headed by Boris Y. Levitt, business owner in Northern California, and was accusing Yelp! of extortion or attempted extortion of advertising payments by manipulating the business’ reviews and ratings. This […]

Creating Your Online Video Strategy

Posted on September 22, 2014

Developing a web video program or strategy out of thin air can almost seem impossible. People are often overwhelmed, having no idea where to start. Rest assured that Glacial is here to help. Here are our recommendations on how to get started. We recommend beginning with a few questions to get you started down the […]

Web Video – The New Standard

Posted on September 19, 2014

It seems like every article lately on Internet marketing involves some discussion on web video and how you should be using this to engage your customers. Glacial’s Michael Dobkowski agrees that most people would rather watch a video than have to read a page full of text. In fact, online video is gaining strength as […]

Court Ruling Determines Yelp is Not Obligated to Publish Positive Reviews

Posted on September 8, 2014

The question has been raised many times before: Do small business owners have a right to have positive reviews appear on their Yelp page? According to a recent federal appeals court ruling, the answer is no. The case, which was brought by small business owners claiming that Yelp extorted advertising payments from them to manipulate […]