5 Ways to Promote Patient Usage of Online Scheduling

Posted on December 18, 2023

An easy-to-use online scheduling system enables healthcare providers to meet patients where they already are: online. Clearwave, the Patient Revenue Platform™ for high-growth practices, provides online scheduling software to make it easy for patients to book appointments 24/7. The benefits for healthcare organizations are immense. Online scheduling can reduce no-shows, improve scheduling efficiency and accuracy, […]

AI Overviews (SGE) and Medical Queries – How Does Google Handle Them?

Posted on September 28, 2023

What is Google’s New Generative Search Experience? AI Overviews (previously known as Search Generative Experience or SGE) is an experimental Google Search feature that uses AI to provide a new style of search results. SGE understands search intent and generates comprehensive, real-time answers by using sourced text, images, and video in tailored results to users […]

21 Healthcare Website Design Examples, Tips & Techniques

Posted on May 29, 2023

Healthcare website design is critical for medical organizations looking to compete in today’s digital landscape. For doctors and providers of all types, your website design allows you to better communicate your services, increase visibility online, and turn more visitors into patients. This requires combining attractive visuals, user-friendly interfaces, and valuable content like media and informative […]

Healthcare Website Design - Best Practice Examples

Webinar: Modernizing Referral Management

Posted on April 28, 2023

During this webinar you can expect to learn about the pain points practices experience with referral management, new software technology available to simplify the referral process as well as information about reverse co-management and payment separation. Speakers: Michael Dobkowski, CoFounder and CEO of Glacial Multimedia Holly Venetos, Director at Clear Advantage and Eyesight NH Sean […]

12 ‘Must-Have’ Web Design Elements for Bariatric Websites

Posted on April 5, 2023

Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]

12 Must-Have Parts of an Orthopedic Website Design

Posted on March 29, 2023

Does your orthopedic practice need more leads? Did your biggest competitor just launch a brand new custom website and rebranding campaign? Are you a new orthopedic surgeon just getting your practice started? In today’s mobile-first, highly competitive digital age; having a great website design that features modern design components is key to ensuring your website […]

Unlock the Potential of Generative AI in Medical Marketing

Posted on March 7, 2023

On March 2nd, 2023, Glacial multimedia hosted a webinar with company CTO Onur Birsen, Hannah Garland, and Jamieson Webking, discussing recent advancements within artificial intelligence and how various products and upcoming trends can be utilized within your medical marketing workflow. Topics discussed include: Generative Image Examples Mentioned Resources Additional Reading Using AI & Machine Learning […]

Is Your Medical Website Optimized? 11 Proven Strategies for Fine-tuning Its Performance

Posted on February 7, 2023

The digital medical marketing field is constantly evolving, and it’s important for healthcare websites to keep up with the latest trends and strategies in order to stay competitive and attract patients. Here are some proven strategies for optimizing the online performance of your practice’s website this year: 1. Conduct Thorough Keyword Research By understanding the […]

The 4 Elements of On-Page SEO for Healthcare Websites

Posted on February 3, 2023

In today’s digital age, having a website is crucial for any medical practice. However, simply having a website is not enough – it needs to be optimized for search engines in order to reach the right audience and drive more leads to your site. Use these four pillars of on-page healthcare SEO to understand how […]

Four elements of On Page SEO for Healthcare websites

Top 5 Ophthalmology Marketing Initiatives for 2023

Posted on February 2, 2023

Ophthalmology practices often ask what are some of the things we can do out of the gate this year to get better at our marketing? 1. Make Patients Your Hero The first thing we suggest practices do in 2023 is to make their patients the hero. Collect reviews and utilize testimonials to learn what you […]

Top 5 initiatives for Ophthalmology marketing this year