Posted on November 4, 2009
Interview with program director Julie Berntgen Q: I understand that you had a large amount of entrants in the contest you developed this past September. How many did you get total? A: 200 essays were submitted. Q: Describe the overall experience of seeing the volume of participants that you got from the contest. Did you […]
Read MorePosted on November 3, 2009
Are these unsatisfied patients a real concern or have too many unqualified candidates been given this amazing eye surgery? I have recently been alerted to a news story running through the Associated Press pertaining to the negative effects of LASIK eye surgery. According to the (AP) business writer Matthew Perrone, the FDA is starting a […]
Read MorePosted on November 2, 2009
Glacial Multimedia Inc. and the practice of Dr. Stephen Slade will start work on a new one of a kind website project. The combination of talents coming together for this project is extremely impressive. We hope the end result will be a great ophthalmology website for Dr. Slade that speaks to his patients and their […]
Read MorePosted on November 2, 2009
The Premium Lens Bootcamp hosted by practice development consultant, Yvonne Martin took place last Friday at the Crown Plaza, near O’Hare airport. The Bootcamp was well attended by practice level techs, administrators, marketing directors, manufacturing companies, sales representative and clinical directors. The Bausch & Lomb Crystalens team played a major role throughout the day and […]
Read MorePosted on October 13, 2009
Congratulations to Andi Van Winkle of Davenport, IA she won a FREE LASIK in our Gift of Sight Contest for her “Call 911…my eyes need help!” essay. She was chosen from 216 essays based on number of votes and our judges input. She will receive LASIK surgery with Dr. Richard Phinney, a top 5 LASIK […]
Read MorePosted on September 20, 2009
It was a great honor to have the founders of Aesthetics 360 visit the Glacial Multimedia Inc. office in Portland, Maine. Glacial will be working closely with Aesthetics 360 on various projects pertaining to practice development and marketing support. Christine Lapointe and Laura Jackson formerly from AMO/VISX bring a great deal of experience to the […]
Read MorePosted on August 17, 2009
Aug 9-14, 2009 Michael Dobkowski of Glacial Multimedia Inc attended the Fast Track Marketing meeting this past week in Dallas, TX. The main focus of the meeting was training of LASIK sales coordinators. Overall the content of the course was excellent and the role playing games often humorous at times. Practices were exposed to numerous […]
Read MorePosted on August 1, 2009
One of the most under-rated components of an eye care website these days is the actual design. Nowadays, you have the yellow pages saying they do optimization and search engine marketing. You also have paid search companies not using the word SEO correctly and just doing simple SEM. We thought it was complicated when LASIK […]
Read MorePosted on April 20, 2009
Eye Health Northwest & Glacial Multimedia Prepare for WEB 2.0 and where differentiation meets the demographic on the Internet. See site HERE – www.eyehealthnorthwest.com Eye Health Northwest and Glacial Multimedia Inc have teamed up to create a one of a kind website for comprehensive ophthalmology. Based primarily around well thought out web 2.0 technology, the […]
Read MorePosted on January 26, 2009
LASIK Marketing Series Volume 1 – January 24, 2009 How To Create A Productive LASIK Contest that Generates Leads Creating interactive contests has been a new method of getting a large quantity of eye surgery leads. This marketing concept has been thoroughly tested by ophthalmology practices all over the United States and done with various […]
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