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Google My Business 2020 Case Study

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2020 may have been a crazy year but one of the most surprising things was that our local search marketing service had many clients that saw significant growth! Even during an incredibly tumultuous time, many of our clients were able to use this service and improve their Google My Business rankings. Keep reading to learn more!

Case Study 1: A Mid Size, 4 Location Retina Practice In Florida 

Package: Local SEO Monthly Maintenance

Overview: This practice signed on at the beginning of the pandemic. They had a substantial amount of old/inaccurate information on many high-priority sites that was hurting their rankings and confusing patients. 

Phase 1: Clean and optimize their Google and Yelp profiles.

Phase 2: Find and update all their old/inaccurate profiles.

Phase 3: Set up monthly maintenance to track analytics, manage duplicate profiles, update existing profiles, etc.

snapshot of google customer actions in google analytics snapshot of google search queries in google analytics

After we completed their cleanup and optimized their high-priority profiles, there were huge improvements seen across the board! Google now has accurate information about this business and is indexing it accordingly.

Our local program is continuing to show improvements in the months after they initially signed on. 

Case Study 2: A Large, 12 Location, 8 MD LASIK Practice In California 

Package: Local SEO Monthly Maintenance

Overview: This practice signed on at the beginning of the pandemic. They were struggling with getting their business profiles to rank and there was a lot of inaccurate information that needed to be cleaned up. 

Phase 1: Clean and optimize their Google and Yelp profiles.

Phase 2: Find and update all their old/inaccurate profiles.

Phase 3: Set up monthly maintenance to track analytics, manage duplicate profiles, update existing profiles, etc.

snapshot of google customer actions in google analytics

snapshot of google search queries in google analytics

For this practice, we optimized all high-priority sites as well as doctor-specific sites like Healthgrades and WebMD. A lot of their existing profiles were very thin with information. For the best results, it made sense to add high-quality/important content to each of their profiles.

Google now has accurate information about this business and is indexing it accordingly. Our local program is continuing to show improvements months after they signed on. 

Case Study 3: A Small, 2 Location LASIK, Cataract, and General Eye Care Practice In California 

Package: Local SEO Monthly Maintenance

Overview: This practice signed on at the beginning of the year. They recently moved locations and were struggling in rankings. Google’s navigation was also messed up when anyone requested directions to their new office.  

Phase 1: Clean and optimize their Google and Yelp profiles.

Phase 2: Contact Google support to fix the navigation issues.

Phase 3: Find and update all their old/inaccurate profiles.

Phase 4: Set up monthly maintenance to track analytics, manage duplicate profiles, update existing profiles, etc.

snapshot of google search queries in google analytics

snapshot of google customer actions in google analytics

After correcting this practice’s old profiles to reflect their new office, both Google and their patients were more informed about where their new office is located. This also helped to fix their navigation issues which resolved a lot of confusion.

All of this, along with profile optimization, showed incredible improvements. Our local program is continuing to show improvements months after they signed on.

Case Study 4: A Mid Size, 5 Location LASIK, Cataract, and Retina Practice In Washington 

Package: Local SEO Monthly Maintenance

Overview: This practice signed on at the beginning of the pandemic. Most of their keywords were performing well when they signed on, but there were a substantial amount of inaccurate profiles out there. 

Phase 1: Clean and optimize their Google and Yelp profiles.

Phase 2: Find and update all their old/inaccurate profiles.

Phase 3: Set up monthly maintenance to track analytics, manage duplicate profiles, update existing profiles, etc.

snapshot of google customer actions in google analytics

snapshot of google search queries in google analytics

This data shows the importance of having accurate information online. After optimizing all of their profiles and correcting all of their inaccuracies, there was a huge jump in traffic.

Their numbers were better than they were pre-pandemic. Google now has accurate information about this business and is indexing it accordingly. Our local program is continuing to show improvements months after they signed on. 

Case Study 5: A Mid Size, 4 Location, 9 Doctor Practice in Indiana

Package: Local SEO Monthly Maintenance

Overview: This practice has been in our service for many years. This past year we have had to make many updates on their profiles to reflect the current state of their business. Like a majority of our clients, their business model changed throughout this past year. We were able to stabilize and even improve on some conversion rates after the major drop in April. 

Phase 1: Ensure their business data is reflected digitally across everywhere patients are searching exactly with the current state of their business. 

Phase 2: Continue ongoing efforts to improve rankings and conversions. 

Phase 3: Continue monthly maintenance to track analytics, manage duplicate profiles, update existing profiles, etc.

snapshot of google customer actions in google analytics

snapshot of google search queries in google analytics

This past year, our local SEO services were able to help this client stay up to date on Google, as well as on other high-priority sites. The pandemic brought on many changes, so it was crucial to keep their information updated.

This helped educate Google and their patients on the current state of their business. With this information up to date, patients knew to call their businesses instead of driving to them. 

This case study is just a small snapshot of the many clients Glacial has been able to help with our local search marketing program. Looking to see these kinds of results for yourself? Contact Glacial Multimedia to see how we can help you!

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