Posted on April 20, 2011
The world of Local Search is a fickle one. There is no easy step-by-step how-to guide that you can reference to get the perfect storm for number 1 results. But that doesn’t mean there are not strategies you can learn from other people’s mistakes. Avoid these top five, and you just might find yourself with […]
Read MorePosted on March 7, 2011
The confusion regarding local search continues to mount across the spectrum of small businesses and medical practices. As many people are simply trying to run their businesses and trying to keep up with emerging trends, understanding local search can be difficult and frustrating. Local search has been all the recent buzz related to search and […]
Read MorePosted on February 21, 2011
We read stories every day of the underdog overcoming all odds. Christina DiPietro belongs with this courageous category as she deals everyday with a disease that affects something we all take for granted; our sight. Diagnosed at the surprisingly early age of four with Retinitis pigmentosa, she is already legally blind. Christina goes to high […]
Read MorePosted on November 30, 2010
In conjunction with Magruder Eye Institute and retina specialist Dr. Jim Lehr, Michael Dobkowski of Glacial Multimedia attended the Lighthouse Central Florida foundation event in Orlando. In an effort to assist with foundation support Glacial Multimedia is trying to help foundations such as Lighthouse Central Florida so that more people can be helped. Lighthouse Central […]
Read MorePosted on November 8, 2010
After attending the MIMS Internet Marketing Symposium in Boston, we wanted to explore more of what actually happens in the real world of medical practice social media. Based on earlier research, we realized that the Eye Care Institute in Louisville, Kentucky was doing some pretty amazing things with social media. We asked Mark Prussian CEO, […]
Read MorePosted on October 28, 2010
Glacial Multimedia is happy to be a part of the 2010 MIMS conference. Attendance for the meeting has sold out at this point and attendees seem poised to discuss some amazing new topics in new media marketing. Social Media and SEO will be very hot topics as new social media strategies are being widely debated […]
Read MorePosted on September 22, 2010
Branding is being redefined as we know it, right in front of our faces. Numerous people have written about the paradigm shift from traditional marketing to new media marketing. A turn away from the old marketing of the TV industrial complex and into a new world where the Internet grabs attention and plays a major […]
Read MorePosted on August 9, 2010
Medical practices joined the annual conference this year at the Arrowwood Resort & Conference Center in Alexandria, Minnesota for a new year dedicated towards navigating the new economy. The Conference was started with David F. Nurenberger, former US Senator from Minnesota who gave a stunning speech on the state of health care. The opening session […]
Read MorePosted on May 11, 2010
Facebook usage is definitely on the rise amongst medical practices, and the act of obtaining fans seems to be at the top of the list. Kovak Laser Institute started their Facebook business page in January of 2010 and now has over 1,140 fans. Glacial Multimedia is proud to have played a role in assisting with […]
Read MorePosted on February 8, 2010
Everyone and their third cousins are using Facebook these days to connect with old friends and engage with other people. According to Inc. Magazine, about 100 million users go to this social media platform every month. Many practices have built Facebook pages and are delegating time and effort at the practice level to maintain these […]
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