Posted on September 28, 2023
What is Google’s New Generative Search Experience? AI Overviews (previously known as Search Generative Experience or SGE) is an experimental Google Search feature that uses AI to provide a new style of search results. SGE understands search intent and generates comprehensive, real-time answers by using sourced text, images, and video in tailored results to users […]
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Posted on May 29, 2023
Healthcare website design is critical for medical organizations looking to compete in today’s digital landscape. For doctors and providers of all types, your website design allows you to better communicate your services, increase visibility online, and turn more visitors into patients. This requires combining attractive visuals, user-friendly interfaces, and valuable content like media and informative […]
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Posted on April 28, 2023
During this webinar you can expect to learn about the pain points practices experience with referral management, new software technology available to simplify the referral process as well as information about reverse co-management and payment separation. Speakers: Michael Dobkowski, CoFounder and CEO of Glacial Multimedia Holly Venetos, Director at Clear Advantage and Eyesight NH Sean […]
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Posted on April 5, 2023
Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential. It’s also crucial to have a visually appealing […]
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Posted on March 29, 2023
Does your orthopedic practice need more leads? Did your biggest competitor just launch a brand new custom website and rebranding campaign? Are you a new orthopedic surgeon just getting your practice started? In today’s mobile-first, highly competitive digital age; having a great website design that features modern design components is key to ensuring your website […]
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Posted on March 7, 2023
On March 2nd, 2023, Glacial multimedia hosted a webinar with company CTO Onur Birsen, Hannah Garland, and Jamieson Webking, discussing recent advancements within artificial intelligence and how various products and upcoming trends can be utilized within your medical marketing workflow. Topics discussed include: Generative Image Examples Mentioned Resources Additional Reading Using AI & Machine Learning […]
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Posted on February 7, 2023
The digital medical marketing field is constantly evolving, and it’s important for healthcare websites to keep up with the latest trends and strategies in order to stay competitive and attract patients. Here are some proven strategies for optimizing the online performance of your practice’s website this year: 1. Conduct Thorough Keyword Research By understanding the […]
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Posted on February 3, 2023
In today’s digital age, having a website is crucial for any medical practice. However, simply having a website is not enough – it needs to be optimized for search engines in order to reach the right audience and drive more leads to your site. Use these four pillars of on-page healthcare SEO to understand how […]
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Posted on February 2, 2023
Ophthalmology practices often ask what are some of the things we can do out of the gate this year to get better at our marketing? 1. Make Patients Your Hero The first thing we suggest practices do in 2023 is to make their patients the hero. Collect reviews and utilize testimonials to learn what you […]
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Posted on January 25, 2023
Glacial’s CEO, Michael Dobkowski and Lanissa Brantley from LB Solutions discuss how to grow an optimal Referral Network! You can expect to learn: Want to learn more? Contact us! Your browser does not support iframes. The contact form cannot be displayed. Please use another contact method (phone, fax etc)
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