Google My Business 2020 Case Study

Posted on January 26, 2021

2020 may have been a crazy year but one of the most surprising things was that our local search marketing service had many clients that saw significant growth! Even during an incredibly tumultuous time, many of our clients were able to use this service and improve their Google My Business rankings. Keep reading to learn […]

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Do’s and Don’ts of Social Media in 2021

Posted on January 13, 2021

You may have a social media account, but do you know how you should actually be using it? Not only is social media a tool that generates interest for your practice, but it’s also the first impression that patients get online. To get the most out of your social media, keep reading for a list […]

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2020 Brought Glacial…

Posted on December 30, 2020

There’s no doubt about it that 2020 has been a year to remember. As it draws to a close, we asked a few of our specialists to look back on the year, as well as look forward to what 2021 may bring us. Keep reading to learn more!

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Top Social Posts to Boost Your Practice’s Engagement

Posted on December 15, 2020

Social media is a powerful medium. Its strength is not only in brand awareness but as a marketing tool cannot be understated. To get the most out of your social, you’ll want to create engaging content. Engaging content can be defined simply as content people feel compelled to interact with. A like, retweet, share, comment, […]

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The New Ophthalmology Website: Redefining IQ Laser Vision

Posted on December 10, 2020

Glacial is proud to announce the launch of the new IQ Laser Vision website. The opportunity had arisen to work with Cindy Wong and Edward Lu on a new website to redefine the look and feel of the practice. IQ Laser Vision has made tremendous strides to become one of the top vision correction practices […]

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How to Add a Featured Image to Your WordPress Website

Posted on December 9, 2020

When it comes to blogging, something that many people don’t think about is images. It’s all about words on the page, right? Although that is true, there are other parts of a blog that you need if you want to succeed. One of those things is the featured image. Keep reading to learn more about […]

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How Doctor Bio and Location Pages Boost Medical Website SEO

Posted on November 30, 2020

The benefits of high search rankings are countless. They can set you apart from your competitors, maximize website visits, and provide helpful insights to your local community about your services.  But, does your website have all of the elements it needs to secure high rankings in Google search? Without top rankings, practices lose an opportunity […]

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Top 5 Non-Negotiables for Ophthalmology Websites

Posted on August 26, 2020

Does your ophthalmology website feel old and outdated? Has it seen better days but you’re not really sure what’s wrong with it? There’s plenty that goes into making a website great but there are a few key pieces that can make your medical website stand out from the crowd. Keep reading for the top 5 […]

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Top 5 Non-Negotiables for Ophthalmology Websites in 2022

Creating A World-Class Optometry Website

Posted on August 10, 2020

8 Things Every Optometry Website Needs To Do It is not every day that Glacial gets the opportunity to work on developing an optometry website. Most optometry sites are very low level, template sites that don’t function well. If you’re lucky, every now and then you’ll meet a daring optometrist. They’ll believe that websites should […]

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It’s Time to Lay Internet Explorer to Rest

Posted on June 29, 2020

If you’ve heard us say it before, we’re saying it again: Internet Explorer needs to be laid to rest. Don’t believe us? Keep reading to find out why you need to say goodbye to using Internet Explorer and say hello to a better browser!

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