You don’t have a blog on your website. Or maybe you do, but your practice just isn’t utilizing it- no big deal, right? Wrong.
Let me back-track. We talk about Google a lot here at Glacial Multimedia. You’ve probably heard us say, “Google likes this”, or “Google doesn’t like that”. Maybe you’ve even heard one of my co-worker’s favorites: “it’s Google’s sandbox, and we’re all just playing in it.” We spend a lot of time discussing and monitoring how Google works because it far outranks any other search tool, and chances are, your patients and prospects are searching for their medical needs using this behemoth of a search engine.
We’ve learned a lot, and there’s one thing we know for sure: Google loves blogs.