During a recent lecture entitled "Cyber Tools for Optometrists", I was approached by someone after my course that was really excited about the content of my lecture. He was motivated to do something more to better the Internet marketing activities of his practice. I had done a good job motivating him, but what he explained next I was not expecting. He explained to me that although the content of my lecture was great, he needed an easier way to digest what I had discussed, and furthermore wanted a road map to actually implement these ideas at his practice. It was as if he were almost asking for Internet marketing for dummies or some sort of Internet marketing cliff notes. As a result of this conversation I decided to put some thought into action for a blog article. This might seem basic to some of you, but sometimes we need to get back to basics!