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stuff we learn about and want to share with you

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Glacial Blog



6 Ways to Boost Profits at Your Medical Practice + Free Website Analysis!

6 Ways to Boost Profits at Your Medical Practice + Free Website Analysis!

Created on: Monday, April 09, 2018
Author: Glacial Multimedia Inc.

Tags: medical marketing strategies

An effective medical marketing strategy can drive new traffic to your website, increase patient count and skyrocket your practice to the top of search results. Best of all, when done right, a complete marketing strategy can boost profits for your practice.

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How the End of Net Neutrality Could Affect Your Practice

How the End of Net Neutrality Could Affect Your Practice

Created on: Wednesday, January 24, 2018
Author: Lacey Borders

Tags: net neutrality

When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of course! After all, you pay to access the internet, and it is the expectation that when you pay for a service, you are able to access that whole service. But, could that be coming to an end?

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Facebook Newsfeed Update: What It Means For Your Business And Ours

Facebook Newsfeed Update: What It Means For Your Business And Ours

Created on: Thursday, January 18, 2018
Author: Matt Fernandez

Tags: facebook newsfeed, social media marketing

To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a hit probably doesn't come as much of a shock. To everyone else though, when you read headlines like “RIP Facebook Newsfeed For Business” I'm sure it made you sweat a bit.

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Wave Goodbye To Your Glasses!

Wave Goodbye To Your Glasses!

Created on: Thursday, January 11, 2018
Author: Glacial Multimedia Inc.

Tags: glasses, lasik

Adam shares his struggles with glasses on his most recent trip to Sao Miguel.

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The Landing Page Revolution

The Landing Page Revolution

Created on: Wednesday, January 10, 2018
Author: Michael Dobkowski

Tags: landing page, engagement objects, ppc

When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied the impact of landing pages on conversions. The standard play from the big box PPC (pay-per-click) companies was to use the secondary pages of websites as the destination URL. The net result of this was that these pages often contained no conversion objects and were largely massive amounts of text. There was nothing cool looking and nothing persuasive, thus a lack of leads.

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LASIK Surgery: an Internet Marketing Consultant\'s Experience

LASIK Surgery: an Internet Marketing Consultant's Experience

Created on: Tuesday, December 19, 2017
Author: Callie Walker

Tags: lasik experience

My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight became progressively worse until I finally had to succumb to wearing glasses for everything I did: driving, watching movies, walking the dog, etc. Let me tell you, nothing is more frustrating than having to wear glasses to one of your closest friends’ weddings. Those pictures are forever.

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Here\'s Why Marketing to Cataract Patients Is Worth It [Infographic]

Here's Why Marketing to Cataract Patients Is Worth It [Infographic]

Created on: Thursday, December 14, 2017
Author: Michael Dobkowski & Troy Cole

Tags: marketing strategy, campaign, infographic, cataracts

Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as technologically savvy as other demographics. But that is not necessarily true! Targeting the cataract demographic is easier than you think - and we have the proof to back it up.

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Top 10 Ophthalmology Website Design Tips - AAO 2017

Top 10 Ophthalmology Website Design Tips - AAO 2017

Created on: Monday, November 20, 2017
Author: Michael Dobkowski

Tags: ophthalmology, web design, tips

Is your ophthalmology practice looking to build a new website? Are you unsure of where to start or what should be your priority? Our CEO, Michael Dobkowski, spills the industry secrets. Here are 10 tips that will make your ophthalmology web design experience easier and more thorough!

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What To Do When The Practice Makes Changes

What To Do When The Practice Makes Changes

Created on: Tuesday, November 14, 2017
Author: Glacial Multimedia Inc.

Tags: medical website, making changes to your site

After building a new responsive website, it's important to realize that it can't update itself. Any information that you want your patients to know about will need to be updated on your website. So what does this really mean? Things like new hours, updated photography, new doctors joining t...

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Is Your Practice Utilizing Branding Tools Fully?

Is Your Practice Utilizing Branding Tools Fully?

Created on: Friday, November 10, 2017
Author: Bethany Powers

Tags: branding, utilizing branding tools, marketing advice

What is a ‘brand', and why should a doctor have to brand themselves? As defined by the American Marketing Association, a ‘brand' is “a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sel...

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