Posted on September 13, 2017
As the new year comes closer and closer, the time to create a budget for your business is here! For any business, large or small, budgeting for your digital marketing efforts is essential. These efforts are primarily digital nowadays, thanks to smartphones and technology being upgraded faster every year. With digital marketing being so fast-paced […]
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Posted on August 29, 2017
On September 15, 2017 at Carle Place, NY on Long Island, Michael Dobkowski from Glacial Multimedia will be delivering a course lecture and prompting discussion around the topic of cyber security and HIPAA compliance for ophthalmology websites. Most practices are simply asking “where do I even begin?” If you work in a busy medical practice […]
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Posted on June 9, 2017
At Glacial Multimedia, we are always expanding our digital dictionary. We’ve even been working on our new tagline here in the Client Management world: “There’s a website for that.” So we wanted to take a moment to define the types of websites that may come up in your conversations with your Client Manager, Paid Search […]
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Posted on June 1, 2017
“You can’t stop the waves, but you can learn how to surf.” – Jon Kabat-Zinn In a world where online communication holds a great deal of weight, take some time to consider the effects of online reviews. Every business owner has encountered this phenomenon – a patient comes in, has a less-than-satisfying experience, and immediately […]
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Posted on May 17, 2017
AMO UNIVERSITY This was my second time attending ASCRS, but my very first time at AMO University. I wasn’t entirely sure what to expect. Let’s just say I was impressed (and educated) when I left! As a vendor, Glacial set up a booth and greeted current clients as well as some new faces. We talked […]
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Posted on April 5, 2017
Coming off the 2017 Vision Expo Meeting in New York City has been exhilarating and motivating. The Optometry community never ceases to amaze me with their innovative capabilities and uniqueness to create new opportunities. I wanted to review some of the new advertising elements that both optometry practices and medical clinics have deployed this year. […]
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Posted on March 9, 2017
“Springing forward” this weekend means many things – an hour less of sleep (yawn), more daylight, and coming one step closer to t-shirts and flip-flops are among the most obvious side-effects. One thing that might not come to mind until it happens, though, is that those extra rays of sunshine in the afternoon have an […]
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Posted on March 8, 2017
Education. Fashion. Innovation. The International Vision Expo & Conference promises all of this and more. As an optometrist, chances are you know all about the 2017 Vision Expo in New York. If you don’t, you should! In the optometry industry you have two options: keep up with the trends, or fizzle out. This is your […]
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Posted on February 10, 2017
To listen to the “Keeping Your Leads Warm” podcast, download our app! Available on iOS and Android. Back in the day, our marketing specialists ran into a frequent sentiment from clients: “We’re funneling all of this money into our marketing campaigns. Where is our return on investment?” Our specialists quickly went to work to solve […]
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Posted on February 9, 2017
Unless you’ve been living off the grid this past year (and no one would blame you), you’ve probably noticed a trend across major social media platforms. Facebook, Instagram, and even Twitter are hopping on the “live post” bandwagon. So, what’s the big deal with live posts? Is there a reason people are gravitating towards this […]
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