Posted on April 5, 2017
Coming off the 2017 Vision Expo Meeting in New York City has been exhilarating and motivating. The Optometry community never ceases to amaze me with their innovative capabilities and uniqueness to create new opportunities. I wanted to review some of the new advertising elements that both optometry practices and medical clinics have deployed this year. […]
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Posted on March 9, 2017
“Springing forward” this weekend means many things – an hour less of sleep (yawn), more daylight, and coming one step closer to t-shirts and flip-flops are among the most obvious side-effects. One thing that might not come to mind until it happens, though, is that those extra rays of sunshine in the afternoon have an […]
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Posted on March 8, 2017
Education. Fashion. Innovation. The International Vision Expo & Conference promises all of this and more. As an optometrist, chances are you know all about the 2017 Vision Expo in New York. If you don’t, you should! In the optometry industry you have two options: keep up with the trends, or fizzle out. This is your […]
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Posted on February 10, 2017
To listen to the “Keeping Your Leads Warm” podcast, download our app! Available on iOS and Android. Back in the day, our marketing specialists ran into a frequent sentiment from clients: “We’re funneling all of this money into our marketing campaigns. Where is our return on investment?” Our specialists quickly went to work to solve […]
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Posted on February 9, 2017
Unless you’ve been living off the grid this past year (and no one would blame you), you’ve probably noticed a trend across major social media platforms. Facebook, Instagram, and even Twitter are hopping on the “live post” bandwagon. So, what’s the big deal with live posts? Is there a reason people are gravitating towards this […]
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Posted on January 19, 2017
In today’s ever-growing market, we all know it is crucial (and sometimes challenging) to stand out from a crowd, especially now that the hub works on a global scale. A brand helps to set you apart from your competition while maintaining customer loyalty to your company and product or services. Branding builds the financial value […]
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Posted on January 5, 2017
HAPPY NEW YEAR! 2016 was definitely a pivotal year for Glacial. We’re constantly fine-tuning our services and adding to our talented team of medical marketing professionals. 2016 brought Glacial Multimedia plenty of new faces, new partnerships and a lot of interesting projects. Thanks to our amazing clients and brilliant team, we’re all set up for […]
Read MorePosted on January 3, 2017
To listen to the “We’re Doing A Lot In 2017” podcast, download our app! Available on iOS and Android. The year 2016 was chock-full of major world events, some good and some bad. After everything that happened this past year, it’s a safe bet that most of you want to crawl under a rock, curl […]
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Posted on December 22, 2016
In September of 2016, the VisuMax® Small Incision Lenticule Extraction procedure (SMILE) from Zeiss was approved in the United States. The SMILE procedure is thought by many to be an upcoming rival to LASIK surgery. While, yes, there are many similarities, some aren’t so quick to admit that LASIK may be in for some competition. […]
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Posted on December 7, 2016
Your practices’s website is the one tool that will work for your business 24 hours a day, every day of the year. Your website can act as a salesperson, a content marketer, customer support, and a coordinator. A well-designed medical website engages users, generates conversions and lets visitors know that your business commands respect. Then, […]
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