request quote

Category: General

Is Your Practice Utilizing Branding Tools Fully?

WHAT IS A ‘BRAND’, AND WHY SHOULD A DOCTOR HAVE TO BRAND THEMSELVES? As defined by the American Marketing Association, a ‘brand’ is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. Branding is what makes a patient choose you. In… Read More

Is Your Website Looking Spooky These Days?

Halloween is rapidly approaching, and we have some pretty firm beliefs about the things that should be spooking us this time of year. Scary films, people dressing as zombies, candy corn (there’s contention on that one), and the fact that Pumpkin Spice kale chips are an actual, real thing are among a few items that… Read More

How to Keep Patients Engaged with Email Newsletters

When it comes to engagement, it can seem like there a million steps that need to get done, on a daily basis. Are you checking your Facebook page and responding to patients? Are you getting regular testimonials and posting them on your site? Is your site optimized to succeed? The questions of things that you… Read More

Reviews are Everything! – What Are You Doing to Monitor and Gain Reviews?

There is no doubt that times are changing – if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently at the world’s fingertips…. Read More

What an SSL is and Why You Need One!

UPDATED 3/14/18 FIRST, WHAT IS AN SSL? The term SSL stands for “Secure Sockets Layer”. I’m sure by now, you’re now wondering what exactly that means. Essentially, an SSL creates a secure relationship between the web server (where your website files live) and the web browser (i.e. Chrome, Firefox, etc.) The SSL encrypts the data… Read More

What You Need to Know about GreenSky Patient Solutions

Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let’s face it, elective procedures are expensive. Having budget-friendly payment options opens the possibility of surgery up to a vastly larger market, and allows practices to obtain a greater pool of patients. LASIK isn’t just for… Read More

Responsive Websites: What They Are & Why You Need One

When it comes to responsive websites, it seems like there are a million ways to begin the conversation. The best place to start: at the beginning. You update equipment in your office when it’s outdated. You probably budget for new computers every couple of years too. So what’s stopping you from doing the same when… Read More

Why You Need To Budget for Digital Marketing

As the new year comes closer and closer, the time to create a budget for your business is here! For any business, large or small, budgeting for your digital marketing efforts is essential. These efforts are primarily digital nowadays, thanks to smartphones and technology being upgraded faster every year. With digital marketing being so fast-paced… Read More

Can You Play Cyber Defense?

On September 15, 2017 at Carle Place, NY on Long Island, Michael Dobkowski from Glacial Multimedia will be delivering a course lecture and prompting discussion around the topic of cyber security and HIPAA compliance for ophthalmology websites. Most practices are simply asking “where do I even begin?” If you work in a busy medical practice… Read More

4 Types of Websites You Need to Know About

At Glacial Multimedia, we are always expanding our digital dictionary. We’ve even been working on our new tagline here in the Client Management world: “There’s a website for that.” So we wanted to take a moment to define the types of websites that may come up in your conversations with your Client Manager, Paid Search… Read More
Computer and mobile device icon
Web Design

Custom medical websites hand designed and coded for your unique brand.

learn more
Android icon
SEO/SEM

Organic SEO, and high ROI paid search campaigns on Google, Facebook and more.

learn more
Heart icon
Social Media

Content creation, marketing and distribution on the most effective social media sites.

learn more
Mobile device and video camera icon
Our Testimonials

See what people are saying about us.

learn more
Map of 619 Brighton Avenue, Portland, Maine 04102

Find Out More About Our Practice Building Digital Marketing Program.

Address