What To Do When The Practice Makes Changes

Posted on November 14, 2017

After building a new responsive website, it’s important to realize that it can’t update itself. Any information that you want your patients to know about will need to be updated on your website. So what does this really mean? Things like new hours, updated photography, new doctors joining the practice: these all need to updated […]

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Is Your Practice Utilizing Branding Tools Fully?

Posted on November 10, 2017

WHAT IS A ‘BRAND’, AND WHY SHOULD A DOCTOR HAVE TO BRAND THEMSELVES? As defined by the American Marketing Association, a ‘brand’ is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. Branding is what makes a patient choose you. In […]

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Is Your Website Looking Spooky These Days?

Posted on October 25, 2017

Halloween is rapidly approaching, and we have some pretty firm beliefs about the things that should be spooking us this time of year. Scary films, people dressing as zombies, candy corn (there’s contention on that one), and the fact that Pumpkin Spice kale chips are an actual, real thing are among a few items that […]

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How to Keep Patients Engaged with Email Newsletters

Posted on October 20, 2017

When it comes to engagement, it can seem like there a million steps that need to get done, on a daily basis. Are you checking your Facebook page and responding to patients? Are you getting regular testimonials and posting them on your site? Is your site optimized to succeed? The questions of things that you […]

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Reviews are Everything! – What Are You Doing to Monitor and Gain Reviews?

Posted on October 19, 2017

There is no doubt that times are changing – if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently at the world’s fingertips. […]

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What an SSL is and Why You Need One!

Posted on October 17, 2017

UPDATED 3/14/18 FIRST, WHAT IS AN SSL? The term SSL stands for “Secure Sockets Layer”. I’m sure by now, you’re now wondering what exactly that means. Essentially, an SSL creates a secure relationship between the web server (where your website files live) and the web browser (i.e. Chrome, Firefox, etc.) The SSL encrypts the data […]

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What You Need to Know about GreenSky Patient Solutions

Posted on October 11, 2017

Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let’s face it, elective procedures are expensive. Having budget-friendly payment options opens the possibility of surgery up to a vastly larger market, and allows practices to obtain a greater pool of patients. LASIK isn’t just for […]

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Responsive Websites: What They Are & Why You Need One

Posted on September 21, 2017

When it comes to responsive websites, it seems like there are a million ways to begin the conversation. The best place to start: at the beginning. You update equipment in your office when it’s outdated. You probably budget for new computers every couple of years too. So what’s stopping you from doing the same when […]

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Why You Need To Budget for Digital Marketing

Posted on September 13, 2017

As the new year comes closer and closer, the time to create a budget for your business is here! For any business, large or small, budgeting for your digital marketing efforts is essential. These efforts are primarily digital nowadays, thanks to smartphones and technology being upgraded faster every year. With digital marketing being so fast-paced […]

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Can You Play Cyber Defense?

Posted on August 29, 2017

On September 15, 2017 at Carle Place, NY on Long Island, Michael Dobkowski from Glacial Multimedia will be delivering a course lecture and prompting discussion around the topic of cyber security and HIPAA compliance for ophthalmology websites. Most practices are simply asking “where do I even begin?” If you work in a busy medical practice […]

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