Posted on September 23, 2015
Being someone who is familiar with the LASIK eye surgery business, I quite honestly find it perplexing how the bait and switch marketing tactics of large chains seem to fool the public. In today’s LASIK eye surgery world, you would think that patients could understand that $250 LASIK is a myth. I guess everyone is […]
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Posted on September 18, 2015
There has been a lot of buzz surrounding the phrase “content marketing” over the past year, but despite its regular mention, I have struggled to wrap my head around what exactly this is. I was curious, and found myself questioning how Glacial Multimedia could use content marketing to assist our clients. How can we help […]
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Posted on September 11, 2015
Social media is a constantly changing and evolving world and, much like in the world of Search Engine Optimization, what worked yesterday will not necessarily work today. In the beginning, businesses would create a social media account and let it sit there while the Likes/Followers roll in and forget about it. That type of passive […]
Read MorePosted on September 4, 2015
When it comes to the world of Search Engine Optimization, one thing we know with absolute certainty is that change is inevitable. Strategies that worked well in the past will most likely not provide the same results right now. Glacial Multimedia strives to provide the latest relevant and useful SEO tactics to assist each and […]
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Posted on July 30, 2015
Spenser Pontbriand and Karen Dobkowski of Glacial Multimedia will be participating in the AECOS Summer Symposium meeting in Park City, Utah this coming weekend. This dynamic meeting, held annually for the past four years in Deer Valley, Utah, has expanded to incorporate a series of extensive, peer-to-peer case discussion sessions. These sessions focus on a […]
Read MorePosted on July 27, 2015
We know that PRICE and FEAR are the biggest barriers for elective medical procedures. So why do we hide the financing offers on websites or make it difficult for the users to get this information? For years it has been commonplace for elective medical practices to feature financing someplace on their website. With recent technology […]
Read MorePosted on June 4, 2015
YOU’RE PROBABLY SITTING THERE WONDERING WHAT A 24 YEAR OLD MILLENNIAL CAN TELL YOU ABOUT INTERNET MARKETING AND ADVANCED STRATEGY TO HELP YOU CAPTURE YOUR AUDIENCE ONLINE. Don’t worry. I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it by building my first website for my lawn […]
Read MorePosted on May 14, 2015
We are deeply grateful to announce that Glacial Multimedia has been awarded the 2015 Interactive Media Awards “Best in Class” Healthcare Website Award! The website selected was the Southwestern Eye Center website project, which is a progressive ophthalmology practice with locations in Arizona and New Mexico. The (IMA) Interactive Media Awards organization recognizes the highest […]
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Posted on May 12, 2015
LASIK eye surgery remains one of the most popular elective surgeries in America. Thanks to twenty years’ worth of experience and technological enhancements, today’s LASIK surgeons consistently achieve excellent results. From the baby boomers with presbyopia to young adults, LASIK surgery appeals to a wide variety of patients who view the procedure as a safe […]
Read MorePosted on April 15, 2015
Reputation management is an ongoing and important conversation that we at Glacial have had with many of our clients throughout the years. As we are all aware by now, the landscape of how others view and talk about you and your practice has changed dramatically from the days of simple good word of mouth. Today […]
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