Posted on December 7, 2016
Your practices’s website is the one tool that will work for your business 24 hours a day, every day of the year. Your website can act as a salesperson, a content marketer, customer support, and a coordinator. A well-designed medical website engages users, generates conversions and lets visitors know that your business commands respect. Then, […]
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Posted on December 6, 2016
In the world of digital marketing, it’s not enough to just have a modern and gorgeous site. At a minimum, your site should be responsive on all devices, and easy to navigate. But when you get past the basics, it’s time to engage! What does it mean to engage people on your website? It means […]
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Posted on December 2, 2016
Think maintaining a decent online reputation is a daunting task? It’s not. Let us help break it down for you. There are a million and one things a practice can do when it comes to managing your reputation. From having friendly office staff to providing a clean and open waiting area to following up with […]
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Posted on November 29, 2016
Using your competitor’s name in your keywords list has been a long standing battle in the paid search realm with one side advocating it and the other condemning it. Naturally, if someone is searching online for your direct competitor you may reason that they could use your services too, which is absolutely true. However, there […]
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Posted on November 23, 2016
As we’ve stated before, the one thing you can rely on in the world of SEO is change – our friends at Google are always hard at work making sure that online searches return relevant results, and these searches are powered by an algorithm that is constantly being updated. Unfortunately, although these changes have the […]
Read MorePosted on November 21, 2016
You’ve gotten your budget approved and the wheels are turning for an incredible practice event. Whether it’s a fundraiser, seminar, or trunk show, it’s likely that you’ve experienced a common, lingering fear: What if no one shows up? Glacial Multimedia has helped countless practices advertise and prepare for their big community moments, and we’ve picked […]
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Posted on November 17, 2016
You’ve probably heard the Glacial team ranting and raving about Healthgrades Premium Profiles for almost a year now. But do you know why we love this premium program so much? Leads. Reputation management. Search engine optimization. Those are three of the biggest stressors that we hear from our clients, and rightfully so. For those of […]
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Posted on November 15, 2016
Glacial Multimedia has been stressing the importance of marketing to millennials for a while now. Millennials are often stereotyped as being entitled or lazy. Whether you think that’s true or not, there’s no denying that they are our future. However, successfully appealing to millennials takes more than just acknowledging their existence. What are you doing […]
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Posted on November 10, 2016
In the internet marketing industry, it’s easy to get lost in the constant stream of buzzwords and fads. We know as well as anyone that marketing fads come and go. It’s up to us to decipher which of these marketing trends is here to stay, and which will be forgotten about in a couple months. […]
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Posted on November 8, 2016
November is a month we all equate with fall, the beginning of the holiday season, and of course, Thanksgiving. Aside from being the pinnacle of all things autumn, did you know that November is also Diabetic Eye Disease Awareness month? If you’re an ophthalmologist, the answer is probably yes. If not, let’s take some time […]
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