How Doctor Bio and Location Pages Boost Medical Website SEO

Posted on November 30, 2020

The benefits of high search rankings are countless. They can set you apart from your competitors, maximize website visits, and provide helpful insights to your local community about your services.  But, does your website have all of the elements it needs to secure high rankings in Google search? Without top rankings, practices lose an opportunity […]

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Top 5 Non-Negotiables for Ophthalmology Websites

Posted on August 26, 2020

Does your ophthalmology website feel old and outdated? Has it seen better days but you’re not really sure what’s wrong with it? There’s plenty that goes into making a website great but there are a few key pieces that can make your medical website stand out from the crowd. Keep reading for the top 5 […]

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Top 5 Non-Negotiables for Ophthalmology Websites in 2022

Creating A World-Class Optometry Website

Posted on August 10, 2020

8 Things Every Optometry Website Needs To Do It is not every day that Glacial gets the opportunity to work on developing an optometry website. Most optometry sites are very low level, template sites that don’t function well. If you’re lucky, every now and then you’ll meet a daring optometrist. They’ll believe that websites should […]

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It’s Time to Lay Internet Explorer to Rest

Posted on June 29, 2020

If you’ve heard us say it before, we’re saying it again: Internet Explorer needs to be laid to rest. Don’t believe us? Keep reading to find out why you need to say goodbye to using Internet Explorer and say hello to a better browser!

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Do’s and Don’ts of Marketing Post COVID-19

Posted on June 1, 2020

As more and more states begin to slowly open up, your practice may be wondering how to tackle marketing post-COVID. After all, there’s not a one size fits all guide for how to make your patients feel reassured and ready to come back to your practice. But if you’re looking for some ideas, keep reading […]

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Improve the Patient Experience by Using MDidentity

Posted on May 18, 2020

Right now, it’s never been more important to make sure your patients have a good experience. But how can you make sure that they do? There’s no way to guarantee it, but if you want to own your online reputation, MDidentity is the answer you’ve been looking for. Keep reading to learn why!

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Up Now: How to Use Content to Increase Traffic to Your Website!

Posted on May 15, 2020

It’s been a great week and we’re so glad that everyone is getting so much out of 2020 Is Still Our Year! Worried that you missed Wednesday’s webinar talking about what kind of content you should be posting, as well as how to get the kind of engagement your practice needs to succeed? Put your […]

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Watch How Practices Shifted Marketing Strategy During COVID-19 Now!

Posted on May 14, 2020

Did you miss Tuesday’s webinar featuring the boss ladies of the refractive marketing community talking about how they’ve shifted their marketing strategy during the COVID-19 pandemic? You’re in luck because you can now watch this fantastic webinar, featuring Hannah Whitten, Director of Client Services at Glacial Multimedia, Kathy Otto, Director of Marketing at Fichte, Endl […]

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Join Us Virtually For 2020 Is Still Our Year!

Posted on May 6, 2020

Right about now, most practices would be gearing up to go to conferences around the country. We all know that things are different this year, but it doesn’t change the fact that more than never, now is the time to connect. Though we can’t connect in person, Glacial Multimedia has the next best thing! We’re […]

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