Posted on January 10, 2018
When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied the impact of landing pages on conversions. The standard play from the big box PPC (pay-per-click) companies was to use the secondary pages of websites […]
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Posted on December 19, 2017
My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight became progressively worse until I finally had to succumb to wearing glasses for everything I did: driving, watching movies, walking the dog, etc. Let me […]
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Posted on December 14, 2017
Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as technologically savvy as other demographics. But that is not necessarily true! Targeting the cataract demographic is easier than you think – and we have the […]
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Posted on November 14, 2017
After building a new responsive website, it’s important to realize that it can’t update itself. Any information that you want your patients to know about will need to be updated on your website. So what does this really mean? Things like new hours, updated photography, new doctors joining the practice: these all need to updated […]
Read MorePosted on November 10, 2017
WHAT IS A ‘BRAND’, AND WHY SHOULD A DOCTOR HAVE TO BRAND THEMSELVES? As defined by the American Marketing Association, a ‘brand’ is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. Branding is what makes a patient choose you. In […]
Read MorePosted on October 25, 2017
Halloween is rapidly approaching, and we have some pretty firm beliefs about the things that should be spooking us this time of year. Scary films, people dressing as zombies, candy corn (there’s contention on that one), and the fact that Pumpkin Spice kale chips are an actual, real thing are among a few items that […]
Read MorePosted on October 20, 2017
When it comes to engagement, it can seem like there a million steps that need to get done, on a daily basis. Are you checking your Facebook page and responding to patients? Are you getting regular testimonials and posting them on your site? Is your site optimized to succeed? The questions of things that you […]
Read MorePosted on October 19, 2017
There is no doubt that times are changing – if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was before digital tools such as star ratings or online review sites, which are now conveniently at the world’s fingertips. […]
Read MorePosted on October 17, 2017
UPDATED 3/14/18 FIRST, WHAT IS AN SSL? The term SSL stands for “Secure Sockets Layer”. I’m sure by now, you’re now wondering what exactly that means. Essentially, an SSL creates a secure relationship between the web server (where your website files live) and the web browser (i.e. Chrome, Firefox, etc.) The SSL encrypts the data […]
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Posted on October 11, 2017
Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let’s face it, elective procedures are expensive. Having budget-friendly payment options opens the possibility of surgery up to a vastly larger market, and allows practices to obtain a greater pool of patients. LASIK isn’t just for […]
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