Posted on May 2, 2022
As AI becomes more popular, you may assume it is the best option, especially when running paid search ads. However, as with any tool, Machine Learning from Google isn‘t meant to be used exclusively. Keep reading to learn why Machine Learning and AI will only get you so far with Google! What is Google’s Machine Learning Tool? Google’s AI-based Machine […]
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Posted on April 13, 2022
Trade shows are more than an opportunity to mingle with your colleagues or learn more about new technologies in your field. They are also an opportunity to gather valuable photographs that can provide a more personal touch to your website, blog, or social media posts. Fresh images and videos can improve your branding and aid […]
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Posted on November 22, 2021
Has your practice tried to run its own marketing and failed, and you can’t figure out why? When it comes to digital marketing, expertise is necessary to ensure your campaigns succeed and benefit your practice. The digital world can be overwhelming, especially when you’re using it to grow your practice. The internet has absolutely changed […]
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Posted on August 31, 2021
New patients are the lifeblood of your practice. Without new leads continually coming to your practice, your well of patients to serve dries up. That is why lead generation is a continuous, ongoing process. But, when you gather a lead, whether through a self-test, financing inquiry or other lead generation tool, what do you do […]
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Posted on August 10, 2021
Does your practice want to be more engaging on social media but isn’t sure how? Social media is a potentially overlooked but powerful piece of your digital marketing strategy. Thoughtful or creative content can be one of the many bridges between your practice and current or prospective patients. At Glacial, we understand that which is […]
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Posted on June 15, 2021
Does your digital marketing agency make you feel like you matter or do you feel like a little fish in a big sea of practices? Having a team that cares is one of the many differentiators here at Glacial, and it makes all the difference. Keep reading for 6 things to consider before running your […]
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Posted on May 26, 2021
Facebook, like many other social media platforms, is always updating and changing. In the month of May, there are two updates you need to know about. These include the following: changes to the Ads Manager with the rollout of iOS 14, and what Facebook removing its “Analytics” feature means for your practice! Read on […]
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Posted on May 11, 2021
When it comes to designing a modern medical website, it’s never been more important to keep some key points in mind during the design process. Not sure where to start? Continue reading for 10 key points for modern medical website design!
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Posted on April 26, 2021
There’s never been a better time to learn how to maximize and increase your practice’s revenue. With the upcoming Modernizing Medicine webinar on April 28th that focuses on ophthalmology marketing analysis with Michael Rivers, MD, and Michael Dobkowski, you’ll gain plenty of tips and tricks to try at your own practice. Topics like marketing, branding, […]
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Posted on April 7, 2021
When a patient visits your website, answers a phone call from your staff, receives an invoice, or discusses their health with a physician, their perception is impacted with every interaction. Over time, these interactions form the patient experience. It is up to your practice to implement processes and tools that are considerate of your patients’ […]
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