COVID-19 Paid Search Trends Part 2

Posted on May 1, 2020

A lot has changed because of COVID-19 and we have the paid search data to prove it. Keep reading for part 2 of our COVID-19 Paid Search Trends!

What a Pandemic Teaches Eye Practice Leaders and Administrators

Posted on April 28, 2020

Read PDF Version When U.S. macroeconomics are shocked, causing unexpected downturns in revenues, business model operations are inevitably revealed. Small businesses are often the first to feel the effects of related risk exposures. Professional services organizations, such as independent medical practices, can be especially exposed largely because the tax structures do not favor retention of […]

Telehealth Options You May Be Missing In GMB

Posted on April 20, 2020

During this time of uncertainty, many patients are turning towards virtual care to fulfill their medical needs. The interest in telehealth and virtual care has risen dramatically during this time. Because of this, Google has been pushing out a lot of new updates to Google My Business and Google Search. We’ve been keeping up to […]

Announcing Our New Telemedicine Program

Posted on April 10, 2020

Concerned that your marketing will be less successful as we navigate COVID-19? Now is the time to turn to a more branding focused advertising plan with your digital marketing. If you want to be top of mind and be where your patients are, branding is the best way to do it. But more than branding, […]

2 Things To Do To Double-Down On Your SEO Right Now

Posted on April 7, 2020

In the rush of running a day-to-day business, it’s easy to let your online presence slide. Now is a great time to review your medical website and take a deep look at your search engine visibility. When was the last time you looked at your website? Have you seen where your website ranks in Google […]

COVID-19 Paid Search Trends

Posted on April 2, 2020

COVID-19 has changed a lot of things as people work from home, social distance, and practices struggle to find new ways to communicate with patients during uncertain times. Although it feels uncertain, now is not the time to suspend services like PPC and Facebook advertising. Keep reading for a breakdown of our data and how […]

Marketing Your Practice Through a Pandemic

Posted on April 1, 2020

In the 20 years that Glacial Multimedia has been in business, I have never seen anything quite like the coronavirus pandemic. There’s a lot of uncertainty, but we are trying to be as optimistic as possible. That’s why we’re doing our best to help medical practices come out of this stronger than ever. I […]

4 Webinar Platforms To Try While Your Practice Is Social Distancing

Posted on April 1, 2020

The COVID outbreak has put a damper on the healthcare industry making it very difficult to continue with elective marketing and continuing education courses. The good news is that there are a lot of webinar platforms that can help! Hosting a live webinar can be challenging so we’ve started the process for you by outlining […]

7 of the Best Telemedicine Platforms For Your Practice

Posted on March 31, 2020

Our clients strive to provide the best possible care to their patients. But with social distancing and mandatory lockdowns, that can be a challenge. Telemedicine allows practices to continue to provide care to their patients without needing in-person appointments. We researched some of the best telemedicine platforms so that you don’t have to! Keep reading […]

Google My Business Updates During COVID-19

Posted on March 23, 2020

The coronavirus has prompted many businesses to take action and make critical updates to slow down this virus. Many are changing business hours, working remotely, or even closing down for the time being. With all of these changes, businesses are looking to update their information online. Oftentimes, Google My Business is the first place they […]