Posted on March 20, 2020
While the number of COVID-19 cases rises, all industries are experiencing the unprecedented realities of a global pandemic. More than ever, patients are looking to their healthcare providers for guidance on best practices, assurance, and a sense of preparedness. Healthcare practices and staff are faced with new challenges and adjustments to operations as sources like […]
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Posted on January 16, 2020
Interior design and marketing. These two concepts don’t exactly seem like they would go together, right? Being a digital marketer, I never really thought much about interior design. My awareness of interior design was mostly developed by watching the home shows on TV with my wife. Recently, I started to become aware of how important […]
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Posted on July 17, 2019
When it comes to websites, it can be hard to know where to go to get a quality site. Your practice’s medical website is an important tool. It portrays your brand and puts your information into the hands of potential leads. You want to make sure that your website accurately portrays your practice and is […]
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Posted on April 29, 2019
Heading to ASCRS in sunny San Diego next week? Come see us at Booth 1452, where we will be offering free website audits to assess how your practice can increase its reach to potential patients! And you won’t want to miss Glacial’s CEO and founder Michael Dobkowski’s two talks: Cataract Surgery Digital Branding Case Study […]
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Posted on November 27, 2018
Amazon Alexa, Google Assistant, Siri, and Cortana. If you asked any of these digital assistants where your practices are located when they open, or what services you offer, do you know what they’d say? If not, you’re not alone. Each and every day your customers are asking these questions. In fact, 58% of consumers have […]
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Posted on November 6, 2018
Earlier this year, Google announced that they will begin rolling out mobile-first indexing, but what exactly does this mean? Essentially, Google has been paying attention to where the majority of search traffic is coming from. Devices such as cell phones and tablets now make up over 50% of search traffic. Over time, this will have […]
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Posted on October 23, 2018
The leaves are turning, the air is crisp and that means one thing: it’s almost time for AAO 2018! This year, we’re excited to attend AAO in Chicago. Want to see us face to face? We’ll be at booth number 3063 on Saturday, October 27th-Tuesday, October 30th! You may think if you’ve been to one […]
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Posted on October 22, 2018
Ever tried to contact a company and talk to 10 different people before you get where you need to? At Glacial Multimedia, we’re different. With our unique client management and specialties departments, we don’t put you through the ringer! Instead, you’ll work with names, not numbers here. Don’t believe us? Check out this behind the […]
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Posted on September 17, 2018
Your practice is familiar with digital marketing by now. You know that more and more of your potential leads are tuning out radio ads, billboards, and blatant newspaper advertising. Maybe you’ve dipped your toe into the water with paid search, or you’ve considered taking your SEO to the next level. Whatever level your digital marketing […]
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