Posted on November 10, 2016
In the internet marketing industry, it’s easy to get lost in the constant stream of buzzwords and fads. We know as well as anyone that marketing fads come and go. It’s up to us to decipher which of these marketing trends is here to stay, and which will be forgotten about in a couple months. […]
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Posted on November 8, 2016
November is a month we all equate with fall, the beginning of the holiday season, and of course, Thanksgiving. Aside from being the pinnacle of all things autumn, did you know that November is also Diabetic Eye Disease Awareness month? If you’re an ophthalmologist, the answer is probably yes. If not, let’s take some time […]
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Posted on November 7, 2016
On October 6th of this year, Glacial Multimedia launched a new website for Loden iVision Centers! Located in Nashville, TN, Loden iVision Centers has long been a top competitor with a strong mission: to uniquely provide the most advanced vision technology and best possible care, while exceeding their patient’s expectations in every way. We believe […]
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Posted on November 3, 2016
We are continually getting closer to the year 2020 – it’s time to start thinking of your 20/20 eye acuity puns. More importantly, it’s time to reevaluate your social media presence as both a business and a healthcare practice. Social media has skyrocketed this past year. No longer is social media a way to just […]
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Posted on November 1, 2016
There have been tons of questions regarding online appointment scheduling for medical practices. It’s going to be more time consuming for staff, right? Will no-shows increase? Will anyone use it? Here’s the thing: online scheduling will save the practice money and increase booked appointments. Isn’t that what everyone wants? Request an Appointment VS. Online Scheduler […]
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Posted on October 13, 2016
Glacial Multimedia is excited to announce the release of our brand new podcast series. Exclusively available on our new app, our podcasts give you a first hand account into industry trends like branding in the digital world, online reputation management, new social media and millennial marketing! Stay Current by Listening to our Podcast Series Dedicated […]
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Posted on September 16, 2016
On July 15th, 2016, the FDA approved a brand new intraocular lens for use during cataract surgery. Since then, this brand new IOL has been making a big splash in the world of ophthalmology. Learn more about this amazing new technology and what it means for our clients here at Glacial! What Is Symfony? The […]
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Posted on September 9, 2016
Instagram. This fast growing, hashtag-laden photo and video sharing app can be mystifying to some. However, when used correctly, it can make a world of difference for your practice. Learning to properly use Instagram can present a steep learning curve, but I promise it’s worth it. Instagram’s highly visual platform has been taking the social […]
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Posted on August 16, 2016
Glacial Multimedia is proud to announce the recent launch of the UCLA Laser Refractive Center’s brand new website. The Web Development and Production teams here at Glacial Multimedia have worked diligently to create a clean, modern and fully-responsive design that will best serve UCLA as well as its patients and staff alike. Glacial worked closely […]
Read MorePosted on July 25, 2016
Earlier this year, Google announced one of the biggest changes to AdWords in the last decade – Expanded Text Ads, or ETA’s. These new ads effectively double the text limitations of the current generation ads, allowing far more creative freedom in ad creation. On Tuesday the 26th, all accounts across AdWords will be able to […]
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