Google’s Core Web Vitals Update Could Hurt Your Rankings, Here’s Why

Posted on March 23, 2021

**UPDATE: 4/23/21 Google has moved the release date of Core Web Vitals back to the middle of June. This gives you more time to audit your website to ensure that you are up to date and your rankings will not be hurt. Take advantage of Google’s delay and be ahead of this critical algorithm update.** […]

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How New Local Google Ad Campaigns Can Impact Your Practice

Posted on March 10, 2021

How New Local Google Ad Campaigns Can Impact Your Practice Google knows that driving the most relevant results possible is the future of Search. It’s no longer a static series of results based on how well a website is optimized for a specific search term.  Instead, Google tries to personalize results based on your intent, […]

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Why You Should Replace Your Facebook “Gray Accounts” This Year

Posted on February 17, 2021

Do you have a Facebook business account that you can no longer access? There’s a good chance that this business account may be what’s known as a gray account.   There was a point in time during Facebook’s early days when you could make an account strictly to run a business or page. These accounts functioned […]

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What To Know About iOS Update 14, Facebook, and You

Posted on January 29, 2021

If you create Facebook ads for your business, you may have heard about the new iOS 14 update that’s on the horizon. But although you may have heard of it, you may not actually know what it will do and how it will change your business and how you use Facebook. Keep reading to learn […]

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Google My Business 2020 Case Study

Posted on January 26, 2021

2020 may have been a crazy year but one of the most surprising things was that our local search marketing service had many clients that saw significant growth! Even during an incredibly tumultuous time, many of our clients were able to use this service and improve their Google My Business rankings. Keep reading to learn […]

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Do’s and Don’ts of Social Media in 2021

Posted on January 13, 2021

You may have a social media account, but do you know how you should actually be using it? Not only is social media a tool that generates interest for your practice, but it’s also the first impression that patients get online. To get the most out of your social media, keep reading for a list […]

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2020 Brought Glacial…

Posted on December 30, 2020

There’s no doubt about it that 2020 has been a year to remember. As it draws to a close, we asked a few of our specialists to look back on the year, as well as look forward to what 2021 may bring us. Keep reading to learn more!

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Top Social Posts to Boost Your Practice’s Engagement

Posted on December 15, 2020

Social media is a powerful medium. Its strength is not only in brand awareness but as a marketing tool cannot be understated. To get the most out of your social, you’ll want to create engaging content. Engaging content can be defined simply as content people feel compelled to interact with. A like, retweet, share, comment, […]

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The New Ophthalmology Website: Redefining IQ Laser Vision

Posted on December 10, 2020

Glacial is proud to announce the launch of the new IQ Laser Vision website. The opportunity had arisen to work with Cindy Wong and Edward Lu on a new website to redefine the look and feel of the practice. IQ Laser Vision has made tremendous strides to become one of the top vision correction practices […]

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How to Add a Featured Image to Your WordPress Website

Posted on December 9, 2020

When it comes to blogging, something that many people don’t think about is images. It’s all about words on the page, right? Although that is true, there are other parts of a blog that you need if you want to succeed. One of those things is the featured image. Keep reading to learn more about […]

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